Create digital marketing wall space in a small bank branch. Utilise that space to market all our products to appeal to the different target audiences in the branch. Content must be engaging, educational, informative and highlight our clients’ unique solutions. It must be integrated with the branch design and trigger content according to the customers’ demographics.
A 4-screen video wall with dynamically updating content. Optimisation of engagement through developing content moving it from screen to screen. Devising a way to trigger relevant and targeted content, while also measuring eyes on screen. Simple.
This solution can be scaled up for bigger branches and scaled down for smaller branches according to space availability.