Mustek – Mecer – Connect to your world.


The Brief:
Develop a through-the-line campaign for a Mecer Desktop device, the Mecer Xtreme Mini PC – Jupitar H-310 and all Mecer Small Format PC’s

Campaign Duration:
6 Weeks

TQ’s Solution

  • Strategy for the nationwide TTL campaign
  • Campaign “Big idea” and creative execution for all elements:
    • OOH
    • Digital Marketing
    • Print and Digital Advertising incl YouTube
    • Radio Advertising
    • Sales Incentives & Website
  • Social media management
  • Building audiences on Facebook, LinkedIn, Google, and Google partner platforms
  • Boosting social media and e-mail elements
  • Keyword strategy
  • Audience targeting


The Results:

1.6 Million Customers Reached

1,150 % more units sold than targeted

Average CPC: R0.84 (what is good?)

Campaign Creative:

Condensed samples with descriptions – more on a slide