Our Voice
New technologies to enhance customer engagement
This digital revolution is reshaping consumer behaviour and creating opportunities for innovative new digital communications tools to attract and drive greater customer engagement.
Viewer Analytics: What is it and how does it help ROI?
Viewer analytics uses cameras and sensors to track the eye and facial movements of people looking at screens. Even a simple webcam connected to a laptop can be set up to perform rudimentary audience analytics.
MGAGA: A call for men to do the work of change
Initiated by the men of TechCommunications firm, TQ Group, the Ma Gents Against Gender Abuse (MGAGA) have announced an exciting partnership with GenderWorks aimed at bringing about behaviour change to root out toxic masculinity in the South African society. GenderWorks is a registered, non-profit organisation based in South Africa and affiliated to Gender Equity and Reconciliation International.
Staying relevant with staff working remotely and optimising customer touch-points to get your message across
90% of information transmitted to the brain is visual so digital channel networks (in-store screen networks) are fast becoming the medium of choice for getting your message across. Since humans process can visuals 60 000 times faster than text, in-house digital screen networks with engaging content offer an ideal opportunity to reach staff and customers instantly, in real time, or according to a schedule that works for you.
Optimize your in-store screen network with a sound content strategy
Did you know that over 90% of information transmitted to the brain is visual? Engaging and visually pleasing content is arguably the most important part
Legacy Africa to lead TQ Group in African expansion strategy
TQ Group is poised for expansion following the formation of a BEE partnership with Legacy Africa Capital Partners.
