Communication technology
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Our Voice

social media metrics

6 Powerful Ways to Decode Social Media Metrics

Before analysing any metrics, it’s important to identify your goals for each social media platform. What do you want to achieve through each platform? Is it increased engagement, brand awareness or sales? Once you have identified your goals, you can begin tracking the relevant metrics.

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02 6061 TQ Content Production 1080x1080 1 | TQ Group

Content is king – only if it lands!

A robust content strategy has become more crucial than ever for raising awareness, turning leads into customers, driving sales, and realising ROI. From larger organisations with complex digital screen networks spanning diverse scales and geographies, to SMEs and home-based enterprises, a sound content strategy entrenches your business objectives by creating awareness, marketing your products, and keeping your customers informed.

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MGAGA MA Gents Against Gender Abuse

MGAGA: A call for men to do the work of change

Initiated by the men of TechCommunications firm, TQ Group, the Ma Gents Against Gender Abuse (MGAGA) have announced an exciting partnership with GenderWorks aimed at bringing about behaviour change to root out toxic masculinity in the South African society. GenderWorks is a registered, non-profit organisation based in South Africa and affiliated to Gender Equity and Reconciliation International.

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Screen Network

Staying relevant with staff working remotely and optimising customer touch-points to get your message across

90% of information transmitted to the brain is visual so digital channel networks (in-store screen networks) are fast becoming the medium of choice for getting your message across. Since humans process can visuals 60 000 times faster than text, in-house digital screen networks with engaging content offer an ideal opportunity to reach staff and customers instantly, in real time, or according to a schedule that works for you.

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5549 TQ PR Article Female Board Header | TQ Group

TQ Group’s all-woman board

TQ Group’s all-woman board
Stalwart digital marketing agency, TQ Group’s important new partnership with Legacy Africa Capital Partners, heralds an all-women board of directors for the group.

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