Penflex required a visually impactful video for their 2023/2024 Back-to-School campaign to promote their stationery range: enhance brand visibility, highlight product versatility, and engage students, parents and teachers nationwide, all while aligning with their payoff line: ‘Made to Inspire.’
A full 3D billboard was strategically placed across various transport hubs throughout the country. This execution was also adapted for use on social media to maximise engagement and broaden the reach of the targeted campaign.