PNA - SALEabration


The Brief:
Develop a digital campaign to promote the annual PNA sale with the aim of increasing in-store sales and traffic.

Campaign Duration:
8 Weeks

TQ’s Solution

  • Strategy
  • Campaign “Big idea” and creative execution for all elements:
    • YouTube Ads
    • Display Ads
    • Banner Ads
    • E-mail
    • Website and App banners
  • Social media management
  • Building audiences on Facebook, Instagram, Google, and Google partner platforms
  • Boosting social media and e-mail elements
  • Keyword strategy
  • Audience targeting
  • Analysis & reporting


The Results:

1.27 Million Customers Reached in 8 days

1,566 % increase in reach from previous the previous campaign

Average CPC: R0. 46 (what is good?)

Campaign Creative:

Condensed samples with descriptions – more on a slide