TTL Strategy & Digital Marketing Campaign | Mustek

Client Brief

Create a through-the-line campaign to promote Mecer’s new to market compact PC across multiple channels.

Our Response

A fully developed strategy for rollout and ROI utilising a visually strong campaign. With sound creative insight and a clever positioning statement, we were able to depict the use of the compact PC in different environments and appeal to a variety of audiences. Content was created for:
  • Digital billboards
  • Digital banners
  • Social media posts
  • 6 million customers reached
  • 1,250 % achievement of sales target