Content Production & Creation | PNA Sale TVC

Client Brief

With only some stationery items and no art department budget, promote our big sale with a national TV commercial.

Our Response

The concept of ‘unboxing’ items on sale offered an innovative yet low-tech, cost-effective way to provide a different kind of product pack-shot. This studio-shoot execution was the perfect backdrop for the unboxing concept – as well as the casting of a funky, exuberant performer.