Create a campaign to feature a wide array of products to drive the annual sale, without existing product shots in a cost-effective manner. Showcase individual items, in an engaging and attractive fashion. Create short cost-effective videos.
The heroes of this execution are the sale items. A small pack-shot studio provided the canvas against which products were filmed. The hundreds of frames were styled and edited to create a great sense of energy and movement, with little to no actual animation applied. The end result – a fun, engaging video with numerous products showcased in a fresh way to promote the annual sale.