Content Production & Creation | Varsity Vibe Video

Client Brief

Create awareness of our collaboration with other brands targeted at our student / youth audience in the youth branches.

Our Response

A studio setting allowed the use of funky props and wardrobe to co-star with on-screen talent – all students themselves. The composition of a special music track suited to the target audience became the perfect audio motif to overthrow traditional voice-over narration and underscore the messaging.