Content Production & Creation | Viewer Analytics (VA)

Business Requirement

Collect and utilise customer information to optimise marketing efforts, track customer engagement and monetise the investment in a screen network.

Our Response

Cutting-edge technology and unique solutions trigger content to the right audience in front of the screen. Information about customer engagement with the in-store digital screens provides valuable data. This fully POPI compliant solution establishes customer demographics (like age and gender) and track

their viewing patterns, using metrics such as who viewed what, when, where and for how long.

TQ’s VA solution also encompass cost analyses, creating an understanding and control on how much each impression or view costs our clients and what specific content leads to the best cost per view.